Romulo Avendaño

Every picture has a story. Every photographer is a visual storyteller. It is through these stories that people are inspired. Inspiration sparks imagination. Imagination sparks creation. Creation leaves a legacy that inspires the same creative cycle to repeat itself. Without this cycle, we are not living, we are merely surviving. In today’s world, the organic essence of life experience seems to be vanishing virtually before our eyes. Life is not meant to be experienced vicariously. My hope is that by sharing my images, they will inspire actual adventure, awareness, social care and empathy.
Even in the hands of a master, a camera alone will never capture feelings as we can perceived it with all of our senses. My goal is to illustrate the rich experiences I have had in this multi- dimensional world as best as I can within the limits of this two-dimensional medium. Although I generally don’t add or remove anything significant from my images, there is never an absolute definition of what I saw in the image to begin with. How we see is a very personal thing. To this point, I believe a great photograph is not merely documenting the scene at hand; rather it is about fusing the essential vision of the artist with their scene and subjects.
Some have said my pictures possess a beauty, high and light, like the works in silver of the ancient Irish. Within my photographs a simple line can swell to a great size and a looming mass can disappear in movement. Passion always involves my work, exposing darkness rimmed with simplicity and beauty. My photography is fierce and exact and my ideas are controlled before any shot. I force my compositions to resonate, to shudder. My pictures emerge as a moving surface to my eye, like wind on water.
I believe the most important quality of a picture, as in all of art, is to evoke an emotional response.
My photography takes a critical view of social, political and cultural issues. In my work, I deconstruct the human dream, fairy tales, nursery rhymes, and lullabies that are part of our childhood and adult culture.
I use photography as a means to document the world around me. I make pictures that call attention to things that other people overlook. This exploration of the overlooked helps me engage more deeply with where I am in space and time. My goal is to make photographs that draw viewers into the now. A focus on details keeps us in the present; it stops us from fretting on the future or regretting the past.

ClientRomulo AvendañoServicesArt Direction, PhotographyYear2017